Progressive Labs
ProgressiveLabs identifies new tools and tactics, builds a measurement system, and supports local campaigns to test what actually drives turnout and electoral success.
Our work
What we do
Changes in technology, demographics, and media behavior are driving major changes in how voters engage. ProgressiveLabs is building the systems to keep up.
Identify new tools and tactics
Find, test, and foster new approaches that can influence electoral outcomes at every level of the ballot.
Build a measurement system
Create a multi-year, real-time framework to measure what actually drives voter turnout and candidate support.
Support local campaigns
Partner with state and local campaigns to provide funding and execution support to test promising approaches.
Propagate intelligence
Integrate best practices into campaign tools so organizations of any size can run optimized operations.
The problem
A rapidly changing landscape, and mostly the same tactics
The status quo is not working
Campaigns are not structured to build continuous learning on their own, yet they face an increasingly complex media and technology ecosystem.Fragmented voter outreach
The reliable channels of previous cycles are fragmenting fast. Campaigns that rely on legacy playbooks are reaching fewer voters at higher cost.
No real-time measurement
Most analysis is post-cycle. By the time campaigns learn what worked, voter behavior and media conditions have already shifted.
Resources concentrate at the top
A disproportionate share of funding and talent goes to high-visibility races, leaving down-ballot campaigns under-resourced and under-optimized.
Innovative campaigns that win elections
up and down the ballot
That is our moonshot. Join us.