About ProgressiveLabs

Here is the story of progressive campaigns, the current challenges, and what ProgressiveLabs is doing to improve campaign performance.

We're losing elections

Democrats have lost substantial down-ballot power over the last decade and a half. There is no single explanation, but campaign execution and adaptability remain central concerns.

A changing and challenging landscape

Voter communication channels are changing quickly. Legacy tactics are becoming less reliable while media behavior is increasingly fragmented.

Raise more to do more (of the same)

Campaign spending has grown dramatically, but increased spending alone is not correlated with better outcomes.

We're behind and blind

Campaigns repeat similar playbooks each cycle, with limited measurement loops to identify what works and propagate improvements.

What is needed

Campaign systems must adapt to changing media, real-time behavior shifts, and practical usability constraints for smaller organizations.

Our mission

Fundamentally improve progressive campaigns into effective, repeatable operations that help electoral efforts succeed.

Measure and learn what works

Build evidence around which tactics influence voter turnout and intent.

Identify new trends

Detect and evaluate changing media trends earlier, instead of waiting for post-cycle analysis.

Build evidence

Partner with local campaigns to test tactics and measure outcomes at scale.

Propagate intelligent campaigns

Embed campaign intelligence directly in tools so optimized strategies are easier to execute for organizations of any size.